British Toy & Hobby Association
Dream Toys 2009
The official toys and games Christmas Preview Come and discover.. the Christmas
hotlists from boys, girls, pre-school, and hip’n’kool, creative, and games from the UK's leading toy
manufacturers.
The Toy Retailers Association represents 75% of toy retailers and is uniquely placed to
make predictions based on 50 years of consumer knowledge and tracking the latest trends in the market.
Dream Toys Press Office at Grayling PR on 020 7255 1100 or email dreamtoys@uk.grayling.com Grayling, One Bedford
Avenue, London, WC1B 3AU
"Embargoed until: 06:00, Wednesday 28 October 2009
CELEBRATE A PRICE CRUNCHING
CHRISTMAS
- Affordable toys to inspire the young and old -
Shopping for Christmas toys this year won’t break the bank
balance says the Toy
Retailers Association (TRA) today. The TRA’s annual ‘Dream Toys’
list, the
industries official prediction of Christmas best-sellers, only
contains toys priced
under £50, ensuring an affordable and enjoyable Christmas for
everyone.
This year’s Dream
Dozen, in alphabetical order:
-
-
Battle Strikers starter Set, Mega Brands (RRP £9.99)
-
Ben 10 Alien Force Kevins DX Action
Cruiser, Bandai (RRP £29.99)
-
Bendaroos Mega Pack, Spin Master (RRP £19.99)
-
-
GX Racers Tightrope Terror, Flair (RRP £22.99)
-
-
LEGO Games Minotaurus, Lego (RRP £17.99)
-
Monopoly City,
Hasbro (RRP £24.99)
-
Princess Peppa’s Palace, Character Options (RRP £39.99)
-
Sylvanian Families Caravan, Flair (RRP £44.99)
-
Transformers Movie 2 Voyagers
Figures, Hasbro (RRP £22.99)
Gary Grant, Chairman of the TRA, comments: “This year, the
toy industry has
turned the latest trends into up-to-the-minute concepts to provide
today’s kids
with innovative and creative toys. The top 72 toys really demonstrate
how forward
thinking and pioneering the toy industry is. This year’s list also
reveals a trend
towards nostalgic characters and brands which have been updated with
a modern
twist. Consumers are reverting back to heritage brands which will
last longer than
the Christmas season”.
With licensed toys combining the fun and familiarity of
popular characters as well
as collectable, pocket money priced toys making a big comeback this
year, we are
in for an affordable, family orientated Christmas”.
Animals take the Girls category by storm this year, with the
GO GO Pet Hamsters
(Character Options), Pony In My Pocket Pony Arena
(Corinthian), FurReal Friends
Lulu my Cuddlin’ Kitty (Hasbro) and Fluffy goes Walkies (Vivid) making it onto the
wish list of all young animal lovers. Children will also be thrilled
to unwrap the
Animagic, Peanut My Playful Pup
(Vivid), the closest you can get to having
your
very own real-life puppy.
Dolls are set to make a come back this year in the form of the old
and new, with
Baby Annabell 2009 (Zapf), Sally Doll (Zapf), Cicciobello Love ‘n’ Care (Flair) as
well as Barbie & The 3 Musketeers Corinne
Doll (Mattel) and Liv Dolls Asst (Spin
Master). The Sylvanian Families are also back this year encouraging
imaginative
play with Flair’s Sylvanian Families - The Pleasure
Boat and Sylvanian Families -
The Caravan.
Girls Top 12 Toys for
Christmas
-
Animagic, Peanut the Playful
Puppy Vivid RRP £44.99
-
Baby Annabell 2009 Zapf RRP £44.99
-
Barbie & The 3 Musketeers Corinne
Doll Mattel
RRP £19.99
-
Cicciobello Love ‘n’ Care Flair RRP £39.99
-
Fluffy Goes Walkies Vivid RRP £19.99
-
FurReal Friends Lulu my Cuddlin’ Kitty Hasbro RRP
£49.99
-
-
Pony In My Pocket Pony Arena
Corinthian RRP £24.99
-
Liv Dolls Assortment Spin Master RRP £19.99
-
Sally Doll Zapf RRP £24.99
-
Sylvanian Families - The
Caravan Flair RRP £44.99
-
Sylvanian Families - The Pleasure
Boat Flair RRP £49.99
It’s a bumper year for the Boys this Christmas, with the top 12 packed full of
TV
and film inspired toys, rip-roaring cars and battle sets. Figurine
lovers won’t be
disappointed with the Gormiti Guardian Creature (Flair), pre-historic buffs will
love Screature (Mattel) and those with a steady hand can blast darts from
the Nerf
Raider Rapid Fire CS-35 (Hasbro).
Car lovers can relish in Ben 10 Alien Force Kevins DX Action
Cruiser (Bandai) and
can send GX Racers across tightropes to perform incredible stunts
with the GX
Racers Tightrope Terror (Flair). Star Wars and Transformers influence the list
this
year with Star Wars Clone Wars Ultimate
Blaster, the Transformers Movie 2
Deluxe Figures and the Transformers Movie 2 Voyagers
(all Hasbro). Prepare for
battle with the i-Bladez Flightstick and Salvation 3D
Helicopter (Bladez Toys),
and the H.M Armed Forces Tank (Character Options), or engage your friends
in
combat with the Battle Strikers Starter Set
(Mega Brands) and Bakugan Battle
Pack (Spin Master).
Boys Top 12 Toys for
Christmas
-
-
Battle Strikers Starter Set Mega Brands RRP £9.99
-
Ben 10 Alien Force Kevins DX Action
Cruiser Bandai
RRP £29.99
-
GX Racers Tightrope Terror Flair RRP £22.99
-
Gormiti Guardian Creature
Flair RRP £19.99
-
H.M Armed Forces Tank Character Options RRP
£39.99
-
i-Bladez Flightstick and Salvation 3D
Helicopter Bladez Toys RRP £49.99
-
-
Screature Mattel RRP £34.99
-
Star Wars Clone Wars Ultimate Blaster Hasbro RRP
£39.99
-
Transformers Movie 2 Deluxe Figures Hasbro RRP
£12.99
-
Transformers Movie 2
Voyagers Figures
Hasbro RRP £22.99
Licensed toys and technology continue to shine in
the Pre-School group with
Princess Peppa’s Palace (Character Options) and In The Night Garden Sleepy
Time Igglepiggle (Hasbro).
Well-loved faces, familiar to parents and children alike make an
appearance with
My First Remote Control Thomas
(Tomy) and Postman Pat Vehicles (Character
Options). Budding engineers will have their pick of the
Fisher Price Lets Get to
Work Manny or the Stack n Surprise Count n Build Snail
Pail (both Mattel).
Imaginative little ones can figure out the crazy world of
The WotsWots Zoom
Along Plush (Hasbro), giggle along with
Waybuloo Peeka Lau Lau (Mattel) or get
lost in a good book with the LEAPFROG Tag Rading System.
Let children cuddle up with Night Night Timmy (Vivid) or take their first steps
with
V-Tech’s First Steps Walker PINK, and keen photographers will be snapping
away
at the Christmas action with their KidiZoom Multimedia Digital Cameras
(VTech).
Pre-School Top 12 Toys for
Christmas
-
First Steps Walker PINK
V-Tech RRP £29.99
-
Fisher Price Lets Get To Work Manny Mattel RRP
£22.99
-
Stack n Surprise Count n Build Snail
Pail Mattel
RRP £16.99
-
In The Night Garden Sleepy Time Igglepiggle Hasbro RRP
£39.99
-
-
My First Remote Control
Thomas Tomy RRP £19.99
-
Postman Pat Vehicles Character Options RRP £9.99
-
Princess Peppa’s Palace
Character Options RRP £39.99
-
-
Night Night Timmy Vivid RRP £17.99
-
Waybuloo Peeka Lau Lau Mattel RRP £26.99
-
The WotsWots Zoom Along Plush Hasbro RRP £34.99
There’s something for the big kids amongst us within the
Games group this year as
old favourites such as Rubiks 360 (Drummond Park), Monopoly City (Hasbro) and
Jenga (Hasbro) are updated with a modern
twist.
Energetic games which are ideal for families the whole year round
include New
Bop It, Gator Golf and Pictureka Flipper (all Hasbro). There are more
challenging
games for the brain-boxes amongst us with the LOGO Game (Drummond Park)
LEGO Games Ramses Pyramid (Lego) and Peppa Pig Tumble and Spin (Jumbo).
Little hands will also be kept busy with the Topsy Turtle (Hasbro) and Uno Moo
(Mattel) and Lego engages a new audience with
the LEGO Games Minotaurus.
Games Top 12 Toys for Christmas
-
Gator Golf Hasbro RRP
£14.99
-
Jenga Hasbro RRP £9.99
-
LOGO Game Drumond Park RRP £29.99
-
LEGO Games Minotaurus Lego
RRP £17.99
-
Monopoly City Hasbro RRP £24.99
-
Bop It Hasbro RRP
£19.99
-
Peppa Pig Tumble and Spin Jumbo RRP £12.99
-
Pictureka Flipper Hasbro RRP £24.99
-
LEGO Games Ramses Pyramid Lego RRP £19.99
-
Rubiks 360 Drumond Park RRP £13.99
-
Topsy Turtle Hasbro RRP £16.99
-
Uno Moo Mattel RRP £14.99
The Construction category, covering the most exciting and complex building
games
for kids, is full of toys which will provide hours of fun this
Christmas. Let kids get
lost in the Star Wars saga with the Star Wars Echo Base and the Star Wars Darth
Vader’s Tie Fighter or get technical with the Power Miners Titanium Command
Rig 8964 (all Lego) or the MagNext Systems Deluxe (Mega Brands).
Little ones can start their building appetite with the
Duplo Feeding Zoo (Lego),
the Play ‘n’ Go Table (Mega Brands) or the Police Seaplane (Playmobil) while
petrol heads can build their own remote controlled vehicles,
Tuning RC Carbon
Style Car (Meccano) and create their own
City Garage (Lego).
Finally, kids can be inspired by Spykee Micro (Meccano) the remote controlled
robot, venture into another time and place with the
Pyramid (Playmobil) or build
their own fairground with the K’ Nex Amusement Park Series
(Tomy).
Construction Top 12 Toys for
Christmas
-
City Garage Lego RRP
£59.99
-
Star Wars Echo Base Lego RRP £19.99
-
Duplo Feeding Zoo Lego RRP £39.99
-
K’Nex Amusement Park Series Tomy RRP £24.99
-
MagNext System Deluxe Mega Brands RRP £14.99
-
Play ‘n’ Go Table Mega Brands RRP £29.99
-
Police Seaplane Playmobil RRP £24.99
-
Power Miners Titanium Command Rig Lego RRP £59.99
-
8964 Pyramid Playmobil RRP £59.99
-
Spykee Micro Meccano RRP £22.99
-
Star Wars Darth Vader’s Tie Fighter Lego RRP
£31.99
-
Tuning RC Carbon style Car Meccano RRP £44.99
The Creative Top 12 will be keeping minds and hands busy well into 2010
as the list
is overflowing with choice. This Christmas, kids can release their
artistic streak by
creating magical creatures with Bendaroos Mega Pack, the Paperoni Deluxe
Studio, (both Spin Master) or In The Night Garden AquaDraw
(Tomy). Doodle with
Glo Doodle (Spin Master); a re-usable glow in the dark surface, or
create amazing
illusions with light with the Crayola Glo-Station (Vivid).
For budding young chefs, the Lets Cook Fruit Factory (Character Options) allows
you to turn fruit into delicious juice, scrumptious smoothies and
tasty ice cream
whilst Hasbro’s Play-Doh Magic Swirl Ice-Cream Shoppe
Playset magically makes
ice cream out of dough. Alternatively, let your girls make their own
jewellery with
Toobie Woobies or Aqua Beads Mini Playset (both Flair). Young musicians can
create their own music on U-Create Music (Mattel), Ben 10 fans can create
their
own identity cards with the Ben 10 Hero Identity Station
(Flair) and the Crayola 3
in 1 Sticker Studio Mega Pack (Vivid) will get kids sticker-tastic this
Christmas.
Creative Top 12 Toys for
Christmas
-
Ben 10 Hero Identity station
Flair RRP £17.99
-
Bendaroos Mega Pack Spin
Master RRP £19.99
-
Crayola 3 in 1 Sticker Studio
Vivid RRP £16.99
-
-
Aqua Beads Mini Playset Flair RRP £15.99
-
Glo Doodle Spin Master RRP £19.99
-
In The Night Garden Aquadraw Tomy RRP £29.99
-
Lets Cook Fruit Factory Character Options RRP
£19.99
-
Paperoni Deluxi Studio Spin Master RRP £19.99
-
Play-Doh Magic Swirl Ice-Cream Shoppe Playset Hasbro RRP
£17.99
-
Toobie Woobies Flair RRP £14.99
-
U-Create Music Mattel RRP £34.99
The TRA revealed its predictions for the official Top Toys
for Christmas at the
Dream Toys 2009 media preview. This was held at St Mary’s Church,
Bryanston
Square, Wyndham Place, Marylebone London on 28 October
2009.
For further press
information contact the Dream Toys Press Office at Grayling on 020
7932 1850.
Notes to Editors
1. Dream Toys is a media only event organised by the Toy
Retailers Association and the
British Toy and Hobby Association.
2. This is the 43rd year that the Toy Retailers Association has announced the
Top Toys for
Christmas. The Media Preview includes the latest new toys in the
market as well as the
Top 12.
3. The TRA has around 250 members accounting for 60% of toy
retailers, while the British
Toy and Hobby Association represents over 152 members accounting for
over 90% of
toys sold in the UK market.
4. The independent predictions are based on the Toy Retailers
Association’s 50 years
experience as the voice of retailers and take into account what
consumers are
requesting, what excites children and the latest trends in new
products.
Images
Press can access to the online image gallery
at
http://www.toyretailersassociation.co.uk/press/index.php then select
Dream Toys
Photograph Gallery from the left-hand menu"
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